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Creating a popular song is the successful marriage of opposites — the joining of talent, emotion, creativity and poetry with fickle and fleeting consumer tastes, tight purse-strings and the music industry.

Though thousands of musicians try, only a miniscule percentage of compositions ever become successful. Most artists never write a hit song, others work for decades to create a single one… one hit wonders such as “Eye of the Tiger” by Survivor (1982), “Somebody That I Used To Know” by Gotye (2011), or even Pachelbel’s Canon in D (around 1700). Yet the “hit” remains the common goal of the creator and consumer of music, as well as the industry that makes its living from it.

The battle for your eardrums

A hit song reaches millions of people on an emotional level. It sells millions of copies…


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The beginning of the broadcast era was an era of technological magic and social upheaval. Men flew, pictures moved, electricity replaced gas, and the meatgrinder of WWI consumed the world in fire and blood.

It was an amazing time to be alive, if you survived. Welcome to the 20th century.

But through the suffering and upheaval came change. After the war, hemlines rose, society relaxed, and music flooded the airwaves. The wireless became a source of news, entertainment, and joie de vivre — and with this, music programming became ubiquitous. Now consumers could listen to music at home.

Of course…


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Thomas Edison is famous for many things. The lightbulb. Direct current. Moving pictures. Electrocuting elephants. But in the music industry, his legacy is built on one thing — the first practical machine for recording sounds. Just as notation allowed compositions to become a commodity, Edison’s phonograph did the same for performances. Now, with the composition apparatus thoroughly in the hands of the publishers, the time was right for musical stars — and the record labels that made them.

The rise of the machines

As with all things, the development of the recording industry took time, and had some technological teething troubles. Strictly speaking, the phonograph…


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We are incredibly excited to announce that we are expanding the Utopia Genesis team! A warm welcome to our new Head of Business Development, Rick Heffernan. With over 18 years of music industry experience under his belt, we know Rick will lend a hand in helping the Utopia Genesis goal of achieving transparency and creativity throughout the music ecosystem.

Rick’s extensive background included co-founding Light On, where he’s worked with some of the world’s most recognizable brands and influential people, including Red Bull, Miller Beer, and Yandex, an opportunity that allowed for him to work closely alongside Apple co-founder, Steve…


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In the mid ’90s, the Moving Picture Experts Group (MPEG) designed the MP3 format for the digital storage and playback of music, as part of its MPEG-1 and MPEG-2 video encoding standards. Without going into too much detail, the MP3 encoding algorithm allowed compression of audio files to an extent which was both acceptable to average listeners and produced file sizes small enough for easy transmission at ’90s data levels.

This was the product of years of research, development, and repeated listenings of Suzanne Vega’s song Tom’s Diner. This recording was chosen by one of the format’s primary developers, Karlheinz…


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There are moments that define history, and the development of Gutenberg’s moveable type printing press was one that changed the world and ushered in the modern age. Before Gutenberg’s press, literacy was rare and books were for the elite. Afterwards, books became cheaper and more common, literacy spread, and the market for printed works grew enormously. This included music as well as literature, so the stage was set for the birth of the music publishing industry and the rise of a new type of artist — the composer.

The transition took centuries to complete, but the spread of music as…


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For most of human history, music wasn’t a commodity. It was purely performative and often religious. Communicated only in person, music was tradition, culture, and the soul of a society. It traveled — it lived — only through the artists, passed down through the generations.

In economic terms, this meant that the music itself had no intrinsic value. It wasn’t a product at all — it was the result of a service. Any value that could be earned through music came from its performance — and once played, the music was gone forever. It was an absolute consumable, irreproducible and transient. It was also indissociable from the performance. Music didn’t exist in a vacuum. In many ways, music as we know it didn’t exist at all. It was a key part of the performance, but so was dance, poetry, and ritual.

This made performers respected…


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As we at Utopia Genesis Foundation look to scale with demand, we took a particularly hard look at how to ensure a faster, more efficient model for the Utopia blockchain. Scalability and security were top priorities, which is why Utopia Genesis is moving to a Polkadot parathread this year. We believe Polkadot’s validator set provides the right mix of interoperability, consensus, scalability, and security to Utopia users and our developer ecosystem.

This move takes us one step closer to achieving our goal of providing a blockchain-based solution tailored to the music industry that will enable artists, producers, record labels and…


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Welcome back, Utopians!

Right before the holidays, we debuted the UOP-ETH pair on SushiSwap with an incentivized liquidity pool, which allowed UOP holders the option of earning 415% APY in SUSHI rewards for participating as a liquidity provider.

In the past few days, we’ve been working closely with the SushiSwap community to add UOP-ETH SLP staking to the decentralized exchange’s Onsen, the newly announced liquidity mining incentivization program that was formerly known as “Menu of the Week”.

Today, we’re delighted to announce to launch of UOP-ETH SLP staking on SushiSwap’s Onsen!

Below, we have put together a set of quick…


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Following a blockbuster IEO on Bitfinex — Utopia Genesis Chief Strategy Officer, Daniele Sestagalli, is bringing UOP to DeFi.

In a push to support the ethos of decentralization and ensure community access and participation in the UOP ecosystem, Sestagalli is personally pre-seeding a ETH/UOP liquidity pool on SushiSwap and leading the charge on a proposal to have a UOP LP Farm, “The Party Boat”, included on the “Menu”.

Access the UOP/ETH pool on SushiSwap here: https://sushiswap.fi/token/0xe4ae84448db5cfe1daf1e6fb172b469c161cb85f

Track token contract here: https://etherscan.io/address/0xe4ae84448db5cfe1daf1e6fb172b469c161cb85f

The UOP Token, which is the main currency for the Utopia Open Platform, will ensure settlements are processed properly…

Utopia Genesis Foundation

We believe in unlocking the music industry’s full potential by unifying it all in one holistic space. We call it Utopia — Where music lives. utopiagenesis.com

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